Destination Promise:
Abilene represents the frontier spirit by honoring its heritage while embracing the future. Its storied past gives rise to a charming and flourishing historic Downtown Cultural District with educational museums, urban parks, and a public art scene featuring an unrivaled collection of storybook sculptures. Abilene’s authentic, welcoming sense of community and Texas traditions make for enriching experiences that create lifelong memories for visitors.

Mission Statement:
To promote Abilene as an attractive travel destination by enhancing its public image as a dynamic place to live and work.

Vision Statement:
To shape the thoughts, feelings, and expectations people have about Abilene by providing a unifying framework for organizing the community around its competitive identity.

About the ACVB:
The Abilene Convention & Visitors Bureau, an affiliate of the Abilene Chamber of Commerce, is a community asset responsible for programs promoting Abilene as an attractive travel destination by enhancing its public image as a dynamic place to live and work. Through the impact of travel, it strengthens the economic position and provides opportunity for people in the community.